Construction Marketing

Branding and the Service Conundrum “Do good first.  Brand good later.” I have friends who claim I peg-out their Dork-O-Meters every time I speak about this subject, but the shiny new images and catchy taglines produced (by) for some companies fascinates me. Whether by choice or necessity companies worldwide are using the cultural  shock waves generated by this recession to win market share or change their images. Surfing on this wave of change are the branding experts, adeptly manipulating the angst of nervous owners and executives. Lucas Conley, author of OBD-Obsessive Branding Disorder...


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